Pantone have named Ultraviolet their colour of the year for 2018.
Love it or hate it? It is an interesting choice – complex and contemplative, mystical and mindful. One way or another we will be seeing Ultraviolet and shades thereof everywhere we turn in the coming year, in fashion, furniture, accessories, interiors etc. Violet is the color at the end of the visible spectrum of light between blue and the invisible ultraviolet.
I think Ultraviolet and Purples are luxurious and energetic colours – great for velvet couches or cushions or little footstools, or a one off statement piece.
Pantone in their release called it “a dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future”. Well we live in complex times and if a colour can influence us (and I believe it can) then onwards and upwards and bring on Ultraviolet!